Boss Leads



Boss Leads is a lead generation company that hand-curates leads for their clients in a variety of industries.

Boss Leads came to us in need of a website. The had spent time planning out what content they wanted on their website but did not have a specific design direction in mind.


Boss Leads wanted a new website that communicates that they had exclusive, hand-curated leads for a variety of industries. They wanted the website to indicate that their product is high-end and special. They also wanted to be made confident by the web design process and be reassured throughout the project that we were on the right track from a design stand point as well as finishing in the projected time frame.

New Website

We began the Boss Leads website project by creating a Style Guide in order to communicate our vision to them and to give them the confidence that we would be on the right design track. We then moved on to the website development once they approved the direction. We involved the Boss Leads team throughout the process by showing them our progress at distinct project milestones.

For imagery, we chose photos that showed sculptures being “hand-crafted” just like their leads. We also used images of lions to match their logo. We specifically used lion statues to combine the lion in the logo with the hand-crafted message. Throughout the site you can also see details inspired by money. Some of the patterns were inspired by prints on money.