PROJECT DETAILS

Common Thread

PROJECT DESCRIPTION

THE COMPANY

Xpecting Boutique was a 12-year-old maternity store located on a main shopping street in the center of Costa Mesa, CA. After years of catering to pregnant clients, the owner began including non-maternity clothing and accessories as well as gifts for women and babies. Her clients began trusting the store as the go-to boutique for cute, on-trend clothing, that made both moms and moms-to-be feel stylish and beautiful.

COMPANY GOALS

Xpecting Boutique was a 12-year-old maternity store located on a main shopping street in the center of Costa Mesa, CA. After years of catering to pregnant clients, the owner began including non-maternity clothing and accessories as well as gifts for women and babies. Her clients began trusting the store as the go-to boutique for cute, on-trend clothing, that made both moms and moms-to-be feel stylish and beautiful.

MARKETING SOLUTION
New Name

Big Hype Marketing began with our Brand Analysis questionnaire, where we sat down with the owner to determine her goals, style, messaging and aesthetic preference. After narrowing some name options down to about 6 options, the owner chose, Common Thread.

Logo

Once we had the name chosen, we moved on to creating a logo that translated her goals. Again, we gave the owner approximately 6 choices.

Photography

Big Hype Marketing headed over to the boutique and took pictures of the store to use on the website.

New Website

Big Hype Marketing designed a website for the Common Thread Boutique. Here we used the photos from our photoshoot of the shop. We also included information about their delivery service, maternity section and information about the owner, new name and vibe of the store.

Tags and Business Cards

In order to make a full transition from Xpecting to Common Thread, is was necessary to change out all of the tags on all the products in the store. Big Hype Marketing made hang tags for Common Thread. We also made business cards that matched.

RESULTS

Rebranding including branding questionnaire, new name and logo

Photography

New responsive website with consistent branding

Tags

Business Cards

VISIT SITE