Old Instagram vs. New Instagram: What’s Changed?

Instagram is always evolving, and it can be overwhelming to keep up with the latest changes. But here’s the good news: core social media marketing principles remain consistent. It’s not about chasing the algorithm—it’s about implementing solid strategies that truly work and support long-term content creation.

Savable Content

Old Strategy: Saves didn’t play the biggest role in boosting your post’s reach.
New Strategy: Focus on sharable content. Instagram now emphasizes shares as a crucial metric because they drive interaction among users and increase content visibility. This shift highlights the importance of creating content that resonates with your audience, a key focus of social media management.

Prioritize Reels

Old Strategy: Reels have been the star format, and while they remain important, the landscape is shifting.
New Strategy: Aim for content variety. Allocate 50% of your content to the format that performs best for your account, and use a 25/25 split for the other formats. This balanced approach helps maintain engagement and reach across different content types.

Hashtags

Old Strategy: Hashtags used to be a major player in visibility. However, they’ve become less effective and can sometimes attract spam.
New Strategy: Emphasize niche-related keywords. Staying on topic with your keywords helps the algorithm show your content to the right audience without relying heavily on hashtags. This approach is in line with social media advertising techniques that focus on targeted and intentional reach.

Focus on Numbers

Old Strategy: The focus was on viral trends, quick hacks, and metrics like follower count and short Reels. These strategies are becoming less effective.
New Strategy: Build authentic connections. In a crowded Instagram landscape, tactics alone aren’t enough. Focus on creating content that fosters deeper connections and builds trust with your followers. This shift reflects the growing importance of relationship-driven social media marketing, where trust and engagement matter more than sheer numbers.

2023 Instagram Strategies

• Quick hacks to boost engagement.
• Chasing trends to stay relevant.
• Increasing follower count without meaningful engagement.

2024 Instagram Strategies

• Thought-out actions that attract and convert your ideal audience.
• Establishing authority and trust to position yourself as a leader.
• Building a loyal community that’s ready to engage and take action.

If you’re ready to move beyond algorithm-chasing tactics and focus on social media strategies that deliver real results, Big Hype Marketing is here to help. Our team can guide you in leveraging up-to-date strategies to enhance your Instagram presence and achieve your marketing goals, no matter how the social media landscape evolves.

Contact Big Hype Marketing today at info@bighypemarketing.com or 888-855-6738 to learn more!