We created a logo, color palette, and brand style guide for Aarti which has been used on all of her marketing collateral, including on signage at appearances, on her website, with her partnerships and now on her consumer products including her Recipe Journal created by DaySpring.
We also organized a brand photoshoot to capture lifestyle photos that tell her individual story of family, faith. and food. These photos have been utilized for marketing collateral time and time again. We used our brand elements and photography to design and develop her custom website. We also manage all of her social media platforms and work with sponsorship partners to manage their social media partnerships with Aarti, including partnerships with Kitchen Aid, The Date Commission, Vitamix, Ritz Crackers, Bounty Paper Towels, and more. We also create and distribute an email newsletter campaign that is sent to subscribers twice a month.