Grown with love under the Coachella Valley sun, we aimed to harvest this organic date company’s identity in a similar fashion.
Coachella Valley, the date-growing mecca of the United States, supplies about 90% of the dates grown in the US because of its pristine date-growing weather and environment. Coachella’s Best Organic Dates is one of Coachella Valley’s largest date farms, producing several varieties of organic dates year round including Medjool, Barhi, Zahidi, Deglet, Honey, Halawi, Yellow Barhi, and more.
When Coachella’s Best first came to us, they were a new company and had already created a logo, packaging and website, however they needed to create a comprehensive brand identity so that they could tell their unique story and set themselves apart from the many other date companies stemming from the Coachella Valley.
We created a fresh visual and messaging identity for them including cleaning up their logo, created a color palette, fonts, design elements, and more. We redesigned their packaging, designed and developed a new Shopify website, implemented a social media management strategy, began sending email newsletters to subscribers on a regular basis, wrote blogs about the benefits of dates, recipes, and other cool date information, worked with influencers for partnerships and much, much more.
We started our branding efforts by developing brand messaging and visual elements that would communicate the vibe and design that we decided to call as having a “rural luxury” feel. We used this term to describe the juxtaposition of Coachella’s Best’s high-end, luxurious packaging and customer experience, and the fact that their dates are grown on a completely organic, working farm with real ranchers, palmeros and animal workers. Using our “rural luxury” design inspiration as a guide, we combined organic, almost rustic, typeface and a graphic foundation, with sophisticated, yet bohemian elements and photography, and a rich, neutral color palette to speak to Coachella Valley’s luxuriously down-to-earth atmosphere.