If you’ve ever reached out to us saying, “I’ve been posting regularly, but my social media pages aren't growing. What am I doing wrong?” — you’re not alone. It’s a common frustration for businesses trying to establish a presence online.
The first thing we do in this situation is look at the content you’re posting.
In most cases, the issue isn’t with the frequency of posts but rather the type of content you’re sharing. Simply posting about your business isn’t enough to drive engagement and growth. The key to making your social media work for you is to create content that helps your target audience in some way or provides them with some kind of value. To help you build stronger connections and grow your business, here are six types of social media content you should focus on:
Position yourself as an expert and provide value by sharing educational content that teaches your audience about a specific topic. Whether it’s offering tips, tutorials, or how-to guides, this type of content solves problems or provides insights, which helps the follower learn something that will help them grow. It also shows that you’re knowledgeable and trustworthy in your field.
Inspiration is a powerful tool. Creating content that motivates, encourages, or uplifts your audience can leave a lasting impact. This often involves sharing personal stories, challenges, and experiences that resonate emotionally.
People connect with authenticity, so don’t be afraid to share behind-the-scenes moments or how you’ve overcome obstacles in your business journey. This helps humanize your brand while creating an emotional bond with your followers and inspires them to take action.
Informed customers are more likely to trust your brand and become loyal followers. Providing content that offers useful, insightful information your audience values helps to establish credibility.
For example, if you run a wellness business, sharing recent trends, new studies, or health tips can position you as a go-to resource for your audience.
Entertainment is an often-overlooked but highly effective way to grow your following. People enjoy light-hearted, fun, or humorous content that brings a bit of joy into their day.
Whether it’s sharing a funny meme, a relatable anecdote, or even a light-hearted video about your team, this type of content builds a connection through shared humor and makes your brand feel approachable and fun. You can also make your other content entertaining to make it even more enjoyable.
People want to connect with people, not just businesses. Sharing content that humanizes your brand—whether through employee spotlights, customer stories, or your business’s mission—creates a deeper emotional connection.
Show the faces and stories behind your business, and let your audience see what makes your brand unique. When customers feel emotionally connected, they are more likely to engage with your content, share it with others, and most importantly buy from your business. When we connect with our potential buyer or referral network, they learn to trust us and feel we are their friend and that way, when the time comes for them to make a buying decision, they’re already sold.
Need Help with Your Content Strategy?
If you’re struggling with social media content creation and need expert guidance, our digital marketing agency offers a range of services, including:
Ready to elevate your business’s social media content? Contact Big Hype Marketing today at info@bighypemarketing.com or 888-855-6738 to learn more!