A lesson in metrics from our marketing agency in Newport CA!
From advertising to social media marketing, metrics are a crucial aspect of your success. Metrics help you to define your goals and lay out what you need to do to reach them. We’re letting you in on our insider knowledge so that you can get the most out of your marketing efforts!
What are metrics? Metrics are the analytics that show the progress of your marketing efforts. It helps you to determine which campaigns your audience resonates with, and which ones missed the mark. You need metrics to determine whether your marketing strategy is making a difference or not, which is especially important in this ever-changing climate.
Which metrics are the most important? There isn’t one specific tell-all metric. We collect data based on our client’s wants and needs, then analyze it to make informed decisions on how to proceed into the following period. (We like to track metrics monthly, but your strategy may call for weekly metics!) The services we provide to a client determine what specific metrics we pull.
Where can I track metrics?
We use the appropriate platforms to market a specific client through social media. Depending on the results you’re looking for, you can pull metrics directly from the platform, or use a third party reader such as Buffer. Buffer is user friendly and helps you put together a comprehensive analysis, but pulling from platforms themselves will give you the most accurate, up to date, and granular insights.
We could write an entirely other blog on SEO! Search engine optimization helps a website appear in the top results when a specific keyword or phrase is searched on a platform like Google. The point is to facilitate sales growth by increasing brand exposure. When analyzing SEO metrics, we look at our client’s rankings for specific keywords that they would like to focus on through a ranking platform. We then write blogs and build backlinks including those keywords.
Through Google AdWords or Facebook Ads, we like to look at the impressions, clicks, and conversions. This gives us an idea of how many people are seeing the ad, as well as how many are actually interacting with it.
Almost everyone has an email account (or five) these days… which is why it is a great way to communicate with your current audience, and reach out to potential customers. When analyzing these metrics, we are able to see which campaigns are top-performing based on the amount of people who open the email and use it to visit the company website.
How do I utilize my metrics? Regardless of where your marketing efforts lie, you should do a metrics analysis at least once a month, and then restrategize accordingly! Take a look at your best post times, most popular demographics, and what types of content (be it posts, keywords, or ads) gain the most traction.
If you have any questions or want more about social media, advertising, and digital marketing Newport Beach CA, visit Big Hype Marketing.