2019 is only weeks away… as we slow down business for the holidays, now is the perfect time to start creating your marketing plan for 2019 with a marketing agency in Newport Beach. As the internet and social media change daily, marketing strategies that target your audience change just as quickly, so it is important to scale your marketing efforts and stay relevant in the ever-changing market. Following are some expected marketing trends to pay attention to for the upcoming new year.
According to a Nielson Study conducted in 2015, people are straying away from more traditional ads and trusting recommendations from people they know, editorial sites, branded sites and reviews. While there is still room for traditional digital marketing ads, we see a lot of marketing relying more on content marketing, influencer marketing and social media marketing.
2. Creative marketing draws attraction.
It is important to stand out from the crowd, so for 2019 work with a marketing agency in Newport Beach to come up with a unique idea to market your brand or business. If everyone in your industry is doing one thing, do something different, stand out from the rest.
3. Understand how your customers communicate.
Customers want to be communicated with and they expect companies to communicate with them in a manner that they are comfortable with. Determine where your customers are and how they like to be communicated with in order to get in front of them.
4. Good customer service still stands above anything else.
With automation and technology constantly advancing, sometimes we lose the interpersonal relationship between business and customer but it is still important to have that personal touch. Find ways to add that personal touch to your customer service, communication, marketing, content, images and printing material.
These are just four suggestions to be aware of for 2019. There is no single “right way” to market your business. The world is constantly changing and therefore your marketing strategy needs to evolve with it. Invest in the right strategy to get in front of your customers in a fresh and enticing way. Some of those strategies may include, a brand new website, Search Engine Optimization, online advertising, social media marketing, new branding, printing and more…
If you are looking for an agency that Newport Beach businesses trust to help with your marketing, contact the experts at Big Hype Marketing and PR at firstname.lastname@example.org or 888-855-6738.