PROJECT DETAILS

Corona Del Mar Florist

PROJECT DESCRIPTION

THE COMPANY

Corona Del Mar Florist is a luxury floral boutique located in Corona Del Mar CA. The flower shop is a full-service florist offering flower arrangements for weddings, personal events, corporate events, funerals, birthdays, anniversaries, condolences, delivery and more.

COMPANY GOALS

Corona Del Mar Florist was under new ownership and wanted to update their look and develop a marketing plan that would position them as the go-to florist in Corona Del Mar, Newport Coast, Newport Beach and local areas.

MARKETING SOLUTION

Big Hype Marketing began the project by designing a custom website that incorporated an online store where people could order flowers to be delivered throughout Orange County. It was important to Corona Del Mar Florist that we use photos of their actual flower arrangements for the website and no stock images. Corona Del Mar Florist took pictures of numerous floral arrangements and sent them to us. From their photos, we selected photos and carefully positioned them throughout their website. We wrote all of the content for the website and connected the online shop to the website.

The website was also coded, labeled and equipped with Search Engine Optimization techniques to help the website come up under Google searches. We continue to provide SEO services for the CDMFlorist.com website so that the website comes up when people search for keywords associated with the business in the geographical area that the shop is in and services.

Big Hype Marketing also designed a mini brochure for Corona Del Mar Florist that they could include with their flower deliveries. The goal of the mini brochure was for it to be small but have a big impact. We wanted it beautifully display examples of the floral arrangements designed by Corona Del Mar Florist while providing a little bit of information about the shop and services.

We also wanted to include a memorable “leave-behind” with the flower deliveries and flower arrangements picked up at the Corona Del Mar shop. We set out to find an item that could be included with the floral arrangements that customers would want to keep that would remind them to order flowers from Corona Del Mar Florist. After careful consideration, we decided that a pen would be the type of item that people would hold on to, then we designed the pen to look like a Calla Lily flower and printed Corona Del Mar Florist and the phone number on the pen.

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