Instagram just released a new revised logo this week so it gets everyone talking about logo design or logo redesign. If you are looking to start a business or modernize your current business, then you will need to design a great logo. Your logo will be the first impression that you give to your customers, so it is important that it is carefully thought out and that it is a good representation of your business and services. Your logo will be how people recognize your business. It should reflect your personality and the personality of your business. Your logo will be one of the most important items to consider when starting your business. Logo design establishes your business’ identity and becomes one of your business’ most powerful marketing tools. It is important that the concept for your logo design be created by an expert creative designer and graphic designer.
Studies have shown that people recognize and relate to images better than text. If you think about it, you can probably recognize numerous fortune 500 company logos, even without the name of the company written into it. An eye-catching logo can attract the buying public and pull them into your store, website or business.
Your Logo Tells About Your Business
Image is everything. What your business’ logo looks like, communicates to the public what your message and image is. If your company is a preschool or day care, you want your logo to communicate safety, learning, and youthfulness. On the contrary, if you are a lawyer, you want to communicate, aggressiveness, knowledge and reputation. Each business has their own image and vibe that they are looking to communicate, that sets you a part from the competition. The design of your logo should reflect the message you are wishing to portray.
Your Logo Builds Consumer Loyalty
Part of a logos effectiveness comes from repetition. The more your customers or the public see your logo, the more brand familiarity they have, and brand familiarity leads to brand loyalty which leads to repeated sales.
Your Logo Is A Powerful Marketing Tool
Any time your business is mentioned, whether it be in the media, on social media, in print marketing material or anywhere else, your logo should accompany it. Eventually potential customers and current customers will be able to identify your logo with your business. If your logo is seen repeatedly, the public will establish a relationship with your company and hopefully use your business over a competitor’s business.
It is important that a business have a well-designed, well-thought out logo, so if you are starting a business or looking to revamp a current one, it is important to invest in a great logo. Contact Big Hype Marketing at info@BigHypeMarketing.com or 888.855.6738 to discuss a plan for your business’ logo, messaging, business cards, post cards, brochures and any other branding products. Our creative team will be happy to discuss with you how we can work with you to create the perfect logo for your brand.
Big Hype Marketing also provides website design, website development, graphic design, Pay-Per-Click advertising, SEO, branding, content writing, social media marketing, retargeting, and more. Big Hype Marketing services businesses in Costa Mesa, CA, throughout Orange County, CA and nationwide.
