Marketing is the way that companies reach consumers and communicate with them about their business’ products and/or services. Just as technology and consumer behavior evolves and changes continuously, marketing solutions and the way that businesses communicate to the consumer and influence decision making is also always evolving. With the increased use of mobile and tablet devices, marketing agencies have been challenged with coming up with new online marketing solutions to reach mobile users. Additionally, with the growth of online use, company branding has been impacted, the use of video has increased, production timelines have decreased and the world has become a much smaller place. A marketing company like Big Hype Marketing in Costa Mesa, CA, can work with businesses to understand their business goals and needs, and can develop a marketing strategy that will work specifically for marketing your products to your potential customers. If you are a business owner, looking to increase marketing efforts with the desired results of more sales, then think about working with a marketing company that can assist your business with the following effective marketing strategies...
QUALITY WEBSITE DESIGN
One of the most important business marketing tools is a quality website. Not one that just looks good but one that shows up when potential customers are searching on both desktop and mobile devices. People search the internet for products, goods and services. Shoppers use the internet to research their purchases and to make shopping more convenient. Having a beautiful, easy to navigate, responsive website that comes up in search engines will make your business easier to find as well as more enticing to shop from. Just like a store or showroom should set a certain vibe or tone, a website can also tell a customer about your brand, products and/or services. Think of your website as your digital store or showroom, when people visit it, they are forming an opinion about your company that will determine whether they become a customer or not. Investing in a quality website will help potential customers find you and confirm their need for utilizing your business, service or product.
SEARCH ENGINE OPTIMIZATION
Once you have your beautiful, easy to navigate, informative, content-rich, responsive website, you want to make sure that your website is able to be found when potential customers search for key words related to your business, product and/or services. Working with a creditable SEO company can help you build the search engine optimization for your website. A good SEO company will be able to explain to you what types of techniques and methods they use to get your site closer to ranking on the front page of search engines.
Adwords are pay-per-click advertisements that place your company’s ad at the top or right-hand side of a Google search. Adwords are the only way to ensure that your website appears on the front page of a Google search. Google Adwords or pay-per-click ads are a great way to reach potential customers as they can target the key words that you want your business to come up on search engines under as well as work within a specific budget. For Adwords to work effectively, they need to direct customers to a landing page on a website. Adwords campaigns can also be set up to appear as Click-to-Call ads that are found on mobile devices and allow users to click the phone number and directly call your business. Adword marketing can be used to specifically target the exact type of person that you think would utilize your business.
RETARGETING or REMARKETING
Retargeting, also known as remarketing is an online ad solution that retargets or remarkets to customers who have already viewed your website. How many times have you been on a website and then left the website, only to keep seeing advertisements for that website that you had clicked on? This is retargeting. When a viewer goes to a website and then leaves, the ad begins to follow their online use, reminding this already interested potential customer to come back and use your business.
SOCIAL MEDIA MARKETING
Social Media has opened up a wide variety of opportunities for businesses to reach potential customers. By creating a business Facebook page, Instagram account, Twitter account and more, businesses are now able to keep their products and services right in front of their audiences. In addition to creating a business social media following, Social Media offers other marketing solutions for businesses including social media advertising, contests, retargeting and more.
In order to effectively benefit from all of these marketing solutions, including a new website, organic search engine optimization, Adwords, Retargeting and Social Media Marketing, it is important that a business have the right “look” and a consistent message. Each business should have a consistent brand image and messaging across all marketing materials in order to communicate accurately to the consumer. With the right branding that is consistent across all the business’ material, the consumer can better understand what your business is all about, as well as be enticed and drawn in to your business.
Spending money on your business is always a nerve-wracking gamble. But with the right marketing solutions for your specific business, your company should make more money. Invest in working with a marketing company that will help reach new potential customers by finding the most successful marketing strategy for your specific business. Contact Big Hype Marketing, the best marketing company in Costa Mesa, CA at info@BigHypeMarketing.com to discuss what marketing services are right for your company.